The Big Swap delivers sustainable fashion events and activities in collaboration with communities, charities and creative partners to inspire change
We raise awareness encouraging people to consider what they already have, shift what they no longer use and think circular fashion as first choice. Collectively we reduce waste and slow down over consumption with positive impact to the environment.
It’s our mission to build a healthy future of ethical fashion that is equitable. We believe in sustainable options for all and encourage social action for climate irrespective of who you are, which leaves people feeling great.
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our impact
items of clothing circulated
of CO2e saved
of textiles diverted from landfill
donated value to charity partners
backed by the industry
Claire Press — Fashion Author"Big Swap events are radically inclusive. They fight the unsustainable fast fashion system with a dazzlingly persuasive, totally practical alternative that's available to everyone. Beyond the fun, the real-world impact is clear—they raised 4K for charity in 2024 alone. It’s a brilliant, highly recommended model."
Dr. Brett Staniland — Fashion Model & Specialist"Clothing should be worn, and The Big Swap fosters a community that includes everyone—from fashion enthusiasts to industry titans—without judgement. That is how we shift the dial: by all of us doing something, rather than just talking about it. They create an experience that truly welcomes everyone."
Patrick Duffy — Global Fashion Exchange Founder & Specialist"Zoe is a visionary leader redefining circular fashion. Her dedication to size inclusivity sets a new gold standard for sustainable fashion communities. Working with Zoe is always an inspiring, seamless experience; she blends creativity and eco-consciousness effortlessly. She doesn’t just champion change—she is the change we need."
Kara Mooney — The Good Clothes Show"The Big Swap is a leader in motivating communities to tackle textile waste in an enjoyable way. Zoe’s events are models of best practice; from the meticulous organisation to the welcoming atmosphere, every detail is considered to maximise impact, enjoyment, and positive social change. They create a transformative experience."
Gemma Metheringham — Circular Fashion Consultant"The work Zoe is doing with The Big Swap is vital. Shopping secondhand can be difficult for many, but these swaps make hunting for preloved treasure and consuming fashion sustainably available to everyone. The huge queues we saw demonstrate that the demand for this accessible, circular model is massive."
